Metric (Google ads - cost) not correct

Looker Q&A Looker Studio
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1

Hi!

I’m a beginner when it comes to Looker Studio and was wondering if someone could tell me why my Google Ads cost metric is not the same as the one shown in Google ads?

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As you can tell, the cost on looker studio for March 10th to March 16th is 6546SEK, however in Google Ads it shows only 2832SEK, what did I do wrong?

What I want on my Looker sheet is the “Cost” from Google Ads, shouldn’t it be the exact same metric name in Looker?

Thanks in advance!

2

Hi there,

Hard to tell, quick sanity check:

  • have you connected the right account/s?

  • are you showing all campaigns on both views?

  • can you look splitting by campaign name to see if there is an outlier somewhere?

3

In Google Ads, the data is split by ‘Ads campaign,’ ‘Ad set,’ or ‘Ads.’ However, it seems like you are using the date dimension in Looker Studio. I believe this is the main reason you’re not getting the correct data. Try changing the dimension in Looker Studio from ‘date’ to ‘Ads campaign.’