Mastering Google Cloud Pub/Sub: Engineering lessons from the trenches

Google Cloud Pub/Sub is the backbone of many modern event-driven architectures. While the service is designed for planetary scale, getting the most out of it requires more than just connecting a producer to a consumer.

After rigorous testing across hundreds of high-volume scenarios—ranging from regional endpoint stability to massive backlog processing—we’ve compiled the top lessons and best practices for GCP customers.

1. The “Return ID” gap: Implementing traceability

One of the most common pitfalls in simplified Pub/Sub wrappers is the failure to capture the Message ID upon publishing.

  • The lesson: Standard SDKs often return a Future<> containing the Message ID. If your implementation treats publishing as a “fire and forget” (void) operation, you lose your primary thread for troubleshooting.

  • Best practice: Always capture and log the Message ID at the producer level. In a distributed system, this ID is the only reliable way to correlate a “missing message” report with the actual ingestion event in GCP Logs Explorer.

2. Solving the “Stuck Subscriber” mystery

During high-volume testing, we identified scenarios where subscribers would stop processing messages despite a growing backlog. This was often traced to thread starvation or timeout mismatches.

  • The lesson: If your subscriber prefetch settings are too aggressive or your acknowledgement (ack) deadline is too short, messages will expire and redeliver repeatedly, creating a “poison pill” effect that consumes all available threads.

  • Best practice: * Tune the ack deadline: Don’t stick to the 10-second default if your processing logic takes 8 seconds. Set it high enough to account for transient spikes in processing time.

    • Monitor prefetch: Use Flow Control settings to limit the number of outstanding (unacknowledged) messages. This prevents your Java application from running out of memory (OOM) during a sudden traffic burst.

3. Designing for idempotency

No matter how stable your network is, Pub/Sub guarantees at-least-once delivery. This means your application will receive the same message twice at some point.

  • The lesson: We found that duplicate deliveries frequently occur during subscriber restarts or when a message is acknowledged right at the deadline boundary.

  • Best practice: Build your “Consumer” logic to be idempotent. Use a unique business key (like an Order ID or Transaction UUID) and check it against a fast-access cache (like Redis or Firestore) before processing to ensure you don’t execute the same logic twice.

4. Regional vs. global endpoints

GCP offers the flexibility to specify regional endpoints. In our testing, using regional endpoints significantly reduced latency for data-sovereignty-sensitive workloads.

  • The lesson: Using a global endpoint is convenient, but routing traffic across continents can introduce jitter that affects high-throughput publishers.

  • Best practice: If your publishers and subscribers are in the same region (e.g., us-central1), explicitly configure your client library to use that regional endpoint. This minimizes “hops” and provides more predictable performance.

5. Performance tuning for high throughput

If you are moving millions of messages per hour, the default client configuration may not be enough.

  • The lesson: A single-threaded subscriber is often the bottleneck. We found that scaling the Parallel Pull Count and using a dedicated Executor Provider yielded a 3x improvement in message processing speed.

  • Best practice: * Batching: For publishers, enable request batching (by element count or delay) to reduce the total number of HTTP/gRPC calls.

    • Resource management: Ensure you are shutting down your Pub/Sub clients gracefully. Failing to call .shutdown() can lead to thread leaks that eventually crash your JVM.

By applying these lessons, you can transform your Pub/Sub implementation from a simple message pipe into a resilient, high-performance event bus capable of handling your most demanding workloads.

Thanks for reading!!