Create image in exported Excel sheet from appsheet URL with expression

Hello, export a csv file with an image will only give the URL.

In excel it is possible to creat an image in a cell:

=IMAGE(“https://www.appsheet.com/image/getimag…”)

The column name is [Non Conformity Picture 1]

would like to create a column with

CONCATENATE(“=IMAGE(”“,[Non Conformity Picture 1],”“)”)

The problem is, this not accepted in appsheet due to the double quotes..

I need the quotes in the excel formula

How can i solve this..