I recently received a notification that starting on August 24, 2024, Auction Insights fields will no longer be available for new data sources in Looker Studio, and that existing data sources will lose access to these fields on September 23, 2024.
As we work in a highly competitive industry, having access to detailed Auction Insights reports in Looker Studio has been crucial for us. It has allowed us to generate quick and reliable reports, which are essential for our decision-making processes. The removal of this feature will significantly impact our ability to monitor and respond to market conditions effectively.
Could you please provide more information on why this change is being implemented? Additionally, is there an alternative way to view Auction Insights reports in a similarly detailed manner?
I strongly urge you to reconsider the removal of this feature, as it plays a critical role in our campaign management and performance analysis.
Unfortunately, the Google Ads dashboard is not sufficient for displaying Auction Insight data. For example, it doesn’t allow me to compare with the previous day, nor can I see percentage changes for both my competitors and myself. This often forces me to check things manually. Additionally, when it comes to reporting the status of our highly segmented campaigns to my directors, I constantly have to take screenshots, which is far from convenient. Moreover, interpreting Auction Insight reports through graphs is also limited, further restricting the analysis.
Currently, we manage over 75+ campaigns in our Google Ads account, and we used to leverage Looker Studio for efficient and fast Auction Insight analysis through various groupings. Now, having to manually generate and report this data through Google Ads has become extremely time-consuming.
Thank you for your feedback. Auction Insights fields are not available in Looker Studio, and we understand that this is frustrating. These fields will continue to be available in Google Ads.
Currently, we are unable to view auction insights in Google Ads’ Reports Editor. We cannot prepare reports at the MCC level with sub-account and campaign breakdowns. Making analysis more difficult doesn’t seem like a very honest move. It’s truly disappointing to feel like we can’t trust Google.