CM360 Connector: How to pull DDA/Attributed Conversions into Looker Studio?

Looker Q&A Looker Studio
1

Hi everyone,

I’m trying to pull Data-Driven Attribution (DDA) conversion data from CM360 into a Looker Studio dashboard, but I’ve hit a wall with the standard connector.

The Issue: In the CM360 Instant Reporting interface, I can successfully view the data via the “Attribution Model” filter. This gives us the fractional/attributed conversion data we need.

However, when using the Looker Studio CM360 Connector:

  1. There is no “Attribution Model” dimension or filter available.

  2. The metrics default to standard Floodlight (Last-Interaction) totals, which doesn’t match our DDA-filtered numbers in the CM360 UI.

Is there a way to select a specific Attribution Model within the standard Advertiser-level connector? Wondering how others are handling DDA reporting in Looker Studio without manually exporting to Sheets?

Thank you.