Brand verification stuck on "home page does not explain the purpose of your app

Google Cloud Cloud Foundations & Onboarding
1

App: ReadyTalk — an AI customer-service & appointment-booking chatbot for small businesses (salons, clinics, academies). It auto-replies to customer inquiries on KakaoTalk/Instagram and syncs bookings with the owner’s Google Calendar. Sensitive scope: calendar.events (plus calendar.freebusy, calendar.calendarlist.readonly, userinfo.email). Project ID: readytalk.

Problem: Brand verification is repeatedly rejected with “Your home page does not explain the purpose of your app,” even though the configured homepage (https://ready.talk/overview) is a static, server-rendered page that explicitly contains:

  • a plain statement of what the app does and its key features,
  • a dedicated “How ReadyTalk uses Google user data” section with a per-scope justification and the Limited Use disclosure,
  • visible Privacy Policy / Terms of Service links.

What I verified (so it isn’t a rendering/SPA/bot issue):

  • The homepage returns HTTP 200 with the full text to (a) a plain no-JavaScript fetch (curl), (b) a Googlebot user-agent, and (c) headless Chrome — no redirect, no login wall, no Cloudflare/bot challenge.
  • The privacy-policy URL shown on the page exactly matches the consent-screen config, and the domain (ready.talk) is the registered Authorized Domain.

What I’ve tried:

  • “I have fixed the issues” → automated re-verification fails with the identical message.
  • “I believe the issues found are incorrect” → status goes to pending, then fails again.
  • The flow says Trust & Safety will follow up by email — no email from google-cloud-compliance@google.com ever arrives (checked every developer-contact inbox + spam).

Questions:

  1. What is the automated checker actually evaluating that a clear, static homepage does not satisfy?
  2. Why does the Trust & Safety email never arrive, and how can a manual review be triggered/escalated when both in-console options just loop back to the same rejection?

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2

I am also stuck with the same page and No idea whats happening . Done similar steps , but still no way to get it further . For me “I believe the issues found are incorrect” doesnt even go further .

3

I’m stuck on the same page with the same issue. I’ve tried 50 different things on my website to over-do it and make it super obvious but still does not work.

4

I am also stuck with this. Another thread suggests just changing the about page to a new page, but this feels like a hack job work around for what should be working. I also have same issue with “I Believe the issues found are incorrect” as @sharath_Yogananda

5

Finally found it. and honestly never saw it coming: it was Cloudflare’s Bot Fight Mode :sweat_smile:

My homepage was fine the whole time. Google’s verification crawler was just getting blocked by Cloudflare’s bot challenge, so it never actually saw my page — hence the endless “homepage doesn’t explain your app” rejections.

Fix was easy once I knew: Cloudflare → Security → Bots → turn off Bot Fight Mode, then re-submit.

Not sure if it’s the same for you all, but hope it helps someone. Good luck!

6

i already had bot fight mode off on cloudflare so this did not work for me.