I think you can try the checklist below:
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Remove all filters to check if reach and frequency appear.
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Change the filter rule to: RegExp contains → high-cost countries ad 1 | low-cost countries ad 1 (see reference below).
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Frequency can be calculated by dividing impressions by reach.
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If none of the above reveal any issues, it’s possible that the problem lies with the Supermetrics data pipeline.
