Internal tester in a School's Google domain

My Android app is addressed to school’s classrooms.
My closed tester are 30 useres of chromebook laboratory, everyone with account in school’s google domain.
Even if users’s email are in “Closed Testers” list of my Google Play account, none of them can see my (test) app in Google Play Store.
So my app (perfectly working and tested with many users between serveral month) is installable only with APK from administator of Google domain account.
But for production publication in Google Play store it si very important to generate required app “use’s traffic”.
How can I resolve this issue?